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Amazon Site Standards for Product Images


Good images are important to your products’ success. In an online store, the product image is one of your most valuable marketing tools.

When customers browse Amazon.com pages, often the image draws them to consider your product. In addition, with so many choices available for online purchases, a well-formed image can set your product apart from the others. Poor quality images turn away customers. Use your product images to communicate the selling points and features of your products, to inform and interest customers, and to reinforce your brand. Every SKU must have the main image.

Amazon.com can display several images for each product in the catalog. As a seller, it is in your interest to provide several high-resolution product images for your products so customers can make informed buying decisions.


For images named by product identifier without a variant code or named with the MAIN variant, and display as the main image on the product detail page, Amazon maintains the following site product image standards:

  • Products must be recognizable and in focus.

  • Products must occupy 80% to 90% of the image area.

  • Images must be in RGB color mode only.

  • Detailed images must remain visible in both the highlights and shadows.

  • Products must be outside of any packaging. The inclusion of shrink-wrap in images is prohibited. (Exceptions to this requirement include products such as board games and puzzles.)

  • The entire product must be shown in the image; no part of the product may be cropped out.

  • The image background should be white. If this is not possible, the background must be simple and clean, not distracting from the product itself. Commercial settings will not be used. Swatch images do not need to have white backgrounds.

  • Products must be professionally photographed.

  • For main image types, only the product and accessories shipping with the product may be shown.

  • Images must not have borders, text, or other decorations.


See example of our suggestion for main image Amazon requirements


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